SkillBerg Vista

Digital Marketing

what is digital marketing by skillberg vista
Digital Marketing

What is Digital Marketing

This form of marketing encompasses a wide array of strategies and tactics, continually evolving alongside technological advancements. Key components of digital marketing include:

1. Search Engine Optimization (SEO): The process of optimizing online content to enhance its visibility in search engine results, thereby driving organic (non-paid) traffic.

2. Search Engine Marketing (SEM): Using paid advertising to appear in search engine results, often through techniques like pay-per-click (PPC) advertising.

role of AI in digital marketing skill berg vista
Digital Marketing

The Role of AI in Digital Marketing

In today’s fast-moving digital world, the role of artificial intelligence (AI) in digital marketing is nothing short of revolutionary. AI has emerged as a game-changer, transforming the marketing approach of businesses and customer engagement.

With its capability to process huge amounts of data, generate insights, and automate tasks, AI has become an invaluable tool for enhancing campaign efficiency and driving results.

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