Digital Marketing

This form of marketing encompasses a wide array of strategies and tactics, continually evolving alongside technological advancements. Key components of digital marketing include:

1. Search Engine Optimization (SEO): The process of optimizing online content to enhance its visibility in search engine results, thereby driving organic (non-paid) traffic.

2. Search Engine Marketing (SEM): Using paid advertising to appear in search engine results, often through techniques like pay-per-click (PPC) advertising.

1. Measure Your Success: SEO tools let you track your progress over time, so you can see how your efforts are paying off and adjust your strategy as needed.

2. Save Money: Compared to traditional advertising methods, SEO is a cost-effective way to attract visitors to your website and turn them into customers.