What is Digital Marketing
This form of marketing encompasses a wide array of strategies and tactics, continually evolving alongside technological advancements. Key components of digital marketing include:
1. Search Engine Optimization (SEO): The process of optimizing online content to enhance its visibility in search engine results, thereby driving organic (non-paid) traffic.
2. Search Engine Marketing (SEM): Using paid advertising to appear in search engine results, often through techniques like pay-per-click (PPC) advertising.